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T Mobile: Thuis

Date

Nov 2024

Description

T-Mobile explores connectivity and domestic life in 'Thuis,' a campaign developed in collaboration with TBWA\NEBOKO and production house 100%. The spot moves between vibrant, neon-lit urban exteriors and intimate interior settings, framing the home as a central hub for activity. Employing cinematic lighting and clean digital VFX, the film leans into a high-contrast aesthetic. The production highlights the intersection of modern technology and family routine, anchored by live-action technique.

Style

Horizontal, Cinematic, Neon, Clean

Techniques

VFX / visual effects

Color
Jet Black
Magenta
Sky Blue
Background

Street

Context

TVC / TV Commercial

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