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T. H. Agyei: Brand Identity

Brand
T. H. Agyei
Date

Sep 2021

Description

Nash Projects leads the brand identity for T. H. Agyei, developing a comprehensive visual language that bridges digital and physical media. The project centers on a repeating halftone dot motif of blue skies and white clouds, providing a consistent aesthetic anchor across a variety of touchpoints. The identity system is executed with a focus on graphic typography and bold, abstract composition. Across physical collateral and digital platforms, the design integrates custom monospaced typography, clean user interface mockups, and tactile elements like record labels and cassette j-cards. By layering geometric symbols and photographic collages, the project establishes a cohesive aesthetic that spans both editorial and commercial applications.

Style

Horizontal, Graphic, Commercial

Techniques

Typography

Color
Pure White
Context

Advertising Campaign

Associated creatives

Nash Projects
Nash ProjectsGraphic Design
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