Swiggy
Sharma Ji Ki Beti
Brand
ProjectSharma Ji Ki Beti
Date
Feb 2025
Description
Swiggy’s campaign 'Sharma Ji Ki Beti' captures a moment of daily life within a bustling residential courtyard. Directed by Toaster INSEA, the live-action commercial leans into a relatable narrative, centering on a young woman amidst an ensemble of characters in a domestic environment. The execution utilises natural light to create a warm atmosphere, grounding the film in its authentic, open-air setting. The spot captures the interplay between the central character and her neighbours, highlighting the brand’s presence in everyday scenarios.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Restaurants
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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