Model Jiahui Zhang seated on a sandy beach wearing a blue jacket and black briefs against an ocean backdrop.

Model Jiahui Zhang standing on a sandy beach wearing a striped short-sleeve shirt, orange swimwear bottoms, and a beaded necklace.

Model Jiahui Zhang reclining on a striped beach towel wearing a black and white trimmed bikini in a monochrome portrait.

Model Jiahui Zhang reclines along a curved palm tree trunk on a sandy beach beside a white tote bag.

Model Jiahui Zhang smiles wearing a colorful printed shirt and black bikini bottoms against an ocean background for SuperELLE China.

Model Jiahui Zhang walks barefoot along a sandy beach wearing a black and white striped Chanel blanket draped over her shoulders.

Model Jiahui Zhang posing barefoot on coastal rocks wearing a printed one-piece swimsuit against an ocean backdrop.

Model Jiahui Zhang lying on a striped beach towel wearing a red one-piece swimsuit on the sand near ocean waves.

Model Jiahui Zhang standing on a curved palm tree trunk overlooking the ocean, wearing sunglasses and swimwear.

Model Jiahui Zhang wearing a colorful printed shirt and black bikini bottoms against the ocean.

Model Jiahui Zhang smiles while walking along a sandy beach in a vibrant patterned shirt over black Chanel bikini bottoms.

SuperELLE China Chanel 2026

About

SuperELLE China channels the quintessential spirit of coastal luxury in this editorial fashion campaign featuring Chanel. Captured with a masterful eye for natural light, photographer Hekaituoyi leans into the ethereal warmth of the golden hour to frame model Jiahui Zhang against a backdrop of sun-drenched beaches and calm, shimmering waters. The series serves as a sophisticated exploration of summer elegance, blending high-fashion editorial sensibilities with a relaxed, lifestyle-oriented aesthetic. Each frame highlights the crisp, graphic lines of Chanel swimwear and accessories, from the iconic interlocking CC logos on high-waisted bikini bottoms to the tactile richness of quilted hobo bags and bold, scarf-print textiles. Under the precise editorial direction of the team, the imagery employs high-key techniques and soft-focus backgrounds to maintain a bright, airy atmosphere that feels both aspirational and deeply grounded in the natural environment. Stylist Liu Tao contributes to the polished, beach-ready visual narrative, ensuring that every layered bead and statement earring complements the effortless confidence of the subject. By marrying the structural design of the collection with the organic texture of sand, sea, and rugged rock formations, this campaign creates a seamless visual dialogue between luxury fashion houses and the timeless, breezy allure of the coast, ultimately resulting in a fresh and dynamic interpretation of modern summer style.