SuperELLE China
Chanel
May 2026
SuperELLE China channels the quintessential spirit of coastal luxury in this editorial fashion campaign featuring Chanel. Captured with a masterful eye for natural light, photographer Hekaituoyi leans into the ethereal warmth of the golden hour to frame model Jiahui Zhang against a backdrop of sun-drenched beaches and calm, shimmering waters. The series serves as a sophisticated exploration of summer elegance, blending high-fashion editorial sensibilities with a relaxed, lifestyle-oriented aesthetic. Each frame highlights the crisp, graphic lines of Chanel swimwear and accessories, from the iconic interlocking CC logos on high-waisted bikini bottoms to the tactile richness of quilted hobo bags and bold, scarf-print textiles. Under the precise editorial direction of the team, the imagery employs high-key techniques and soft-focus backgrounds to maintain a bright, airy atmosphere that feels both aspirational and deeply grounded in the natural environment. Stylist Liu Tao contributes to the polished, beach-ready visual narrative, ensuring that every layered bead and statement earring complements the effortless confidence of the subject. By marrying the structural design of the collection with the organic texture of sand, sea, and rugged rock formations, this campaign creates a seamless visual dialogue between luxury fashion houses and the timeless, breezy allure of the coast, ultimately resulting in a fresh and dynamic interpretation of modern summer style.
Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Fashion
