Stuart Weitzman
Concrete Paradise
Brand
ProjectConcrete Paradise
Date
Mar 2026
Description
The "Concrete Paradise" campaign for Stuart Weitzman features model and talent Ashley Graham in a series of vertical, commercial portraits. Photographed by Ned Rogers, the series leans into a monochromatic aesthetic, utilizing soft natural light to highlight the brand's New York identity. Stylist Gabriella Karefa-Johnson curated the visual direction, pairing oversized geometric eyewear with layered apparel. The imagery incorporates bold typographic elements to ground the campaign within the luxury fashion space.
Style
Vertical, Commercial, Monochrome
Techniques
Typography
Industries
Luxury Fashion Houses
Color
Off-Black
Pure White
Background
Street
Context
Advertising Campaign
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