Storytel: Brand Identity

Dec 2024

Storytel’s brand identity project translates the platform's focus on digital storytelling into a cohesive visual language. Designed by the team at illo, the project leverages a clean graphic design aesthetic that utilizes bold color blocking and fluid motion graphics to highlight the brand's expansive library. The visual system incorporates vibrant palettes of pink, yellow, blue, and green, which serve as backdrops for abstract organic shapes and geometric motifs. These elements are applied across mobile application interfaces and dynamic typography layouts, creating a consistent look that bridges digital media with artistic illustration. Through the work of illo, who handled the graphic design, illustration, and motion components, the project establishes a playful yet modern rhythm. The application of motion design brings the brand's categories and book-centric content to life, ensuring the interface remains functional and visually engaging for the storytelling platform.

Horizontal, Commercial, Graphic, Clean

Motion Graphics

Solid Colour

Brand Film / Corporate Video