Stella McCartney
Stella McCartney x LeMieux F/W 2025 ...
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Dec 2025
The Stella McCartney x LeMieux Fall/Winter 2025 campaign explores the intersection of high fashion and equestrian sport. Photographed by Gabby Laurent, the project showcases a range of performance apparel, from fitted riding jerseys and technical turtlenecks to protective helmets and tailored trousers. Featuring model Andrea Östlund, the collection is presented through a mix of clean studio portraiture and sun-drenched outdoor photography. The imagery relies on soft natural light and a consistent, earthy palette to emphasize the tactile quality of the performance fabrics against the dappled coats of the horses. The execution maintains a polished editorial aesthetic that remains focused on the functional elegance of the collaboration.
Vertical, Clean, Editorial
Natural light
Designer Fashion
Grey Seamless
Advertising Campaign
