StarKist
Lunch
Brand
ProjectLunch
Date
Jul 2026
Description
This commercial campaign for StarKist highlights the utility of their tuna pouches through a series of workday meal scenarios. The creative direction, led by agency quench, centers on the interaction between a live-action office professional and an animated mascot, creating a blend of functional meal-prep and character-driven animation. The project utilizes live-action technique paired with VFX / visual effects to integrate the animated character into the workspace. With clean, polished production values and professional lighting, the commercial emphasizes the convenience of the product for quick, protein-packed office lunches.
Style
Horizontal, Commercial, Clean, Polished
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Medium Grey
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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