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Stanley Steemer

Crawl
ProjectCrawl
Date

May 2026

Description

Stanley Steemer presents 'Crawl,' a retail spot developed by Havas Chicago that leans into a domestic interior setting to demonstrate product performance. The commercial features a live-action approach, utilizing soft lighting to frame a living room environment. Throughout the sequence, the narrative focuses on a family setting, transitioning from a scene with a crawling infant on a carpeted floor to the mechanical application of a carpet cleaning tool. The execution highlights the cleaning process with a focus on allergen removal.

Style

Horizontal, Commercial, Clean

Industries

Specialty Retailers

Color
Cobalt
Rust
Background

Living Room

Context

TVC / TV Commercial

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