Sporthotel Lorünser

May 2025

Sporthotel Lorünser’s comprehensive brand identity project bridges a century of alpine hospitality with a refined, contemporary aesthetic. Designed by Teel, the visual system leans into a minimalist palette of burgundy and cream, utilising sharp red line-art illustrations and clean serif typography to establish a sophisticated, heritage-conscious identity. The project integrates various touchpoints across digital and print, including interface layouts, stationery, and vintage-style receipt templates. Motion graphics and vertical animations cycle through architectural vignettes, mountain landscapes, and floral scrollwork, maintaining a cohesive narrative that spans both the hotel's interior dining spaces and its exterior alpine setting. The work employs a clean, high-contrast visual language that balances historical milestones with modern UI design principles.

Horizontal, Commercial, Clean

Typography

Hotels

Brand Film / Corporate Video