Logo
Three brand identity layout panels for Sporthotel Lorünser featuring elegant typography, deep red and cream tones, and graphic illustrations.
Website homepage interface for Sporthotel Lorunser featuring large elegant white serif typography over a cloudy aerial landscape background.
Business card design for Sporthotel Lorunser featuring serif typography and deep red branding against an off-white and dark background.
Interior view of Sporthotel Lorunser dining room with white-clothed tables, red carpeting, and wood-paneled ceiling.
White envelope with red typography and a wax seal centered on a plain black background for Sporthotel Lorunser brand identity.
Vintage receipt design with dark red typography and logo on off-white paper for Sporthotel Lorünser.
Sporthotel Lorunser exterior nestled in a snowy mountain landscape under a bright blue sky.

Sporthotel Lorünser Brand Identity 2025

About

Sporthotel Lorünser, a historic alpine destination in Zürs am Arlberg, has unveiled a comprehensive brand identity that balances heritage with modern hospitality design. The project synthesizes a century of ski-resort history through a refined visual language, utilizing a distinct burgundy and cream palette anchored by elegant serif typography and minimalist red line-art illustrations. Developed with graphic design from Teel, the identity system spans digital interface layouts, stationery, and collateral, alongside motion graphics that animate archival photography and intricate ornamental scrollwork. The work incorporates a blend of commercial motion sequences and static UI illustrations, documenting the hotel's evolution from its founding in 1927 to its current status as a mountain resort. By weaving together traditional motifs—such as red wax seals and engraved architectural sketches—with contemporary digital composition, the project establishes a cohesive presence for the establishment across print and screen.

Brand

Sporthotel Lorünser

Credits

Teel
Graphic Design

Industries

Hotels

Styles

HorizontalCommercialClean

Techniques

Typography
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