In this commercial spot for Spectrum, the telecommunications brand leans into a narrative approach to highlight internet reliability. The film features two vampires in a domestic kitchen setting, where a character expresses frustration over slow connection speeds.
Produced by O Positive with creative work from agency Something Different, the spot utilizes live-action techniques to contrast supernatural tropes with modern household connectivity issues. The warm aesthetic centers on character-driven comedy, supported by sound and music from JSM Music.