SPA

Jan 2026

The brand identity for SPA, developed by OB Studio, presents a cohesive design language that bridges digital portfolio architecture with high-end commercial aesthetics. The project leverages clean typography and a structured grid system to showcase a diverse range of fashion editorials, beauty advertising, and cinematic imagery. Execution across both video and static layouts integrates motion graphics and minimalist web design. The project incorporates editorial-style photography and live-action techniques, often framed by bold, high-contrast graphic elements. With a focus on typographic hierarchy and intuitive interface layouts, the work functions as a multifaceted showcase for SPA's creative output across New York and Los Angeles.

Clean, Horizontal

White Seamless