Southwest Airlines presents 'Objection,' a campaign spot that juxtaposes the rigid atmosphere of a courtroom with the casual environment of a movie theater. The narrative highlights the tension between formal courtroom proceedings and the connectivity of personal mobile devices.
The production utilizes a live-action technique, maintaining a cinematic aesthetic through dramatic, low-key lighting and rich interior textures. Creative production was handled by the agency GSD&M/Austin, with music and sound design provided by In The Groove Music.
