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Sonic Cinema

Brand Identity
Date

Sep 2026

Description

Studio Rally crafted the comprehensive brand identity for Sonic Cinema, a film club and screening series. The visual system integrates bilingual English and Arabic typography with a refined color palette of terracotta, cream, and high-contrast red to establish a cohesive digital and physical presence. Executing across motion graphics and print, the identity utilizes minimalist graphic layouts and symmetrical cinematic vignettes. The design language extends to branded merchandise, including porcelain housewares and apparel, anchored by architectural wireframe motifs and custom lettering that reflect the project's retro-inspired aesthetic.

Style

Vertical, Minimalist

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