Sonia Rykiel

Jun 2024

Sonia Rykiel’s SS25 collection is captured in this fashion lookbook, juxtaposing the precision of studio-based editorial imagery with the warmth of outdoor portraiture. The campaign leans into a clean, minimalist aesthetic, alternating between solid pastel pink studio backgrounds and earthy limestone masonry to ground the garments. Photographer Robbert Jacobs and fashion editor Camille Bidault Waddington define the season through a blend of structured tailoring and playful, tactile knitwear. The styling focuses on high-contrast detailing, including silver studded hardware, curb chain chokers, and sheer, feathered textures, all rendered in soft, diffused light. Models Lise Sauve and Qianxia Ye carry the seasonal silhouettes, which range from sharp, padded-shoulder blazers to ribbed knit sets and sequined eveningwear.

Editorial, Vertical, Clean

Soft Light

Luxury Fashion Houses

Coloured Seamless

Lookbook