Sonia Rykiel’s SS25 collection brings a refined update to the house's signature aesthetic, blending sharp tailoring with playful textures. The campaign captures a balance of structural precision and casual ease, utilizing both clean studio environments and textured, natural outdoor backdrops to highlight the interplay between garments and light.
Photographed by Robbert Jacobs and styled by Camille Bidault Waddington, the imagery leans into a minimalist editorial style. The collection features a mix of structured blazers, knitwear, and metallic accents, brought to life by models Lise Sauve and Qianxia Ye. The photography relies on soft, diffused lighting—whether studio-bound or via natural light—to emphasize the sharp silhouettes and metallic detailing.
