Somerset Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Somerset Council's Fostering campaign utilizes a narrative-driven approach to public awareness, centering on an illustrated storybook motif. The project employs a distinctive hand-painted watercolor aesthetic, bringing the story of a family of brown bears to life through gentle brushstrokes and soft earth tones. Developed by agency partner AdSmart from Sky, the animation leans into a nostalgic, artistic visual language. By mimicking the tactile feel of traditional book art, the film transitions through illustrative scenes across natural landscapes to communicate the project's core message.
Style
Artistic, Vertical, Raw, Nostalgic
Techniques
Animation
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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