Sodaly

May 2026

Sodaly’s "Get Sodaly Addicted" campaign leverages a distinct visual language to showcase the beverage brand’s identity. The film centers on a dark, textured aesthetic, utilizing prominent typography and retro-inspired motion graphics to drive the narrative. Throughout the piece, the production leans into graphic design and rhythmic motion. The editing incorporates VHS scanlines alongside cutout meme elements and monochromatic imagery, accented with high-contrast yellow overlays. The project was supported by creative contributions from Aislinn Tham, with media planning by Match & Wood and public relations handled by Romano Beck.

Horizontal, Commercial, Graphic, Retro

Typography, Motion Graphics

Beverages

Solid Colour

Advertising Campaign, Brand Film / Corporate Video