Smart

It Pays To Be Smart

Brand

Date

Jun 2026

Description

Smart presents 'It Pays To Be Smart,' an animated commercial spot that explores a stylized, miniature landscape. The production brings to life a world of rolling hills and winding roads where a giant, purple-sleeved hand interacts with the environment and the featured electric vehicle. Crafted with a clean, vibrant aesthetic, the work leans into 3D render and CGI techniques to maintain a graphic quality throughout. The project features creative direction from Cocogun, with production duties handled by Mighty Nice and sound design provided by Electric Sheep.

Style

Horizontal, Cinematic, Graphic

Techniques

Animation, 3D render / CGI

Industries

Electric / EV

Color

Violet

Forest Green

Background

Clear Sky

Context