SLR Consulting: Brand Identity

Brand

Date

Sep 2023

Description

SLR Consulting presents a comprehensive brand identity system rooted in minimalist corporate design. Led by graphic design from Renowned, the project establishes a cohesive visual language across both digital and physical touchpoints, including report templates and branded merchandise. The aesthetic leans into a restrained palette of deep greens and white, paired with precise typographic selections like Albra Light and Figtree. The identity is further articulated through motion graphics that showcase geometric icons, such as the Technical Octagon and Innovation Arrow. These vector-based elements combine with clean, split-screen animation to communicate the firm's focus on sustainability. The system provides a structured framework for consistent professional communication in the B2B technology and enterprise software sectors.

Style

Commercial, Clean, Minimalist

Techniques

Motion Graphics

Industries

Enterprise & B2B Software

Color

Forest Green

Pure White

Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

RenownedGraphic Design

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SLR Consulting: Brand Identity

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