Skyn
Soft Competition
Brand
ProjectSoft Competition
Date
Feb 2025
Description
Skyn's Soft Competition commercial campaign captures a fleeting, high-tension encounter within a retail environment. Directed by agency UltraSuperNew, the film balances a narrative-driven sequence with product-focused close-ups of the Skyn Premium range. The execution relies on live-action techniques to emphasize the clean, deliberate atmosphere of the setting. The narrative centers on a brief interaction between two leads, using the convenience store aisles to ground the product within a commercial aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Skincare
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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