Skyn: Soft Competition
Brand
Date
Feb 2025
Description
The Soft Competition campaign for Skyn establishes a cinematic narrative within a retail environment. The commercial film tracks a high-stakes interaction between two characters in a convenience store, focusing on product placement and character-driven drama. Produced by agency UltraSuperNew, the piece utilizes live-action technique and clean, high-contrast lighting to maintain focus on the product. The edit balances wide shots of the retail floor with intimate, close-up product reveals to anchor the Skyn Premium packaging within the scene.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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