Skoda: Kamiq Tour De France
Brand
Date
Feb 2024
Description
Skoda highlights the versatility of the Kamiq compact SUV in this commercial, drawing a direct connection to professional cycling culture. The film follows the vehicle as it navigates winding mountain passes and coastal routes, emphasizing its utility for transporting equipment alongside a dedicated athlete. Produced by DOMO, the project utilizes cinematic drone footage and dynamic tracking shots to capture the SUV's exterior features against a rugged backdrop. The visual execution leans into a desaturated, moody aesthetic, grounding the live-action technique within an atmospheric, overcast landscape.
Style
Horizontal, Commercial, Cinematic, Desaturated
Techniques
Drone footage
Industries
Event
Tour de France
Color
Scarlet
Jet Black
Background
Road
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.