Singapore Navy: It's Not Crazy, It's The Navy
Brand
Date
Jan 2025
Description
The Singapore Navy campaign, It's Not Crazy, It's The Navy, explores the disciplined scale of maritime operations. Delivered through a monochrome, live-action technique, the project highlights naval personnel and vessel activity across various ship decks and internal control rooms. Produced by Atypical Films and TRUCE with creative execution from MullenLowe Singapore, the work uses cinematic framing to document technical service environments. The visual language relies on high-contrast photography and slow motion to capture the intensity of the operational setting.
Style
Horizontal, Cinematic, Monochrome
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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