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Singapore Navy: It's Not Crazy, It's The Navy

Date

Jan 2025

Description

The Singapore Navy campaign, It's Not Crazy, It's The Navy, explores the disciplined scale of maritime operations. Delivered through a monochrome, live-action technique, the project highlights naval personnel and vessel activity across various ship decks and internal control rooms. Produced by Atypical Films and TRUCE with creative execution from MullenLowe Singapore, the work uses cinematic framing to document technical service environments. The visual language relies on high-contrast photography and slow motion to capture the intensity of the operational setting.

Style

Horizontal, Cinematic, Monochrome

Techniques

Slow motion

Industries
Color
Jet Black
Pure White
Context

Brand Film / Corporate Video

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