SickKids tackles burn prevention in this cinematic campaign, focusing on the potential hazards found within the domestic sphere. The visuals lean into a nostalgic 1970s aesthetic, utilizing a warm, grainy palette and analogue film techniques to frame everyday settings like kitchens and hallways as sites of domestic caution.
Produced by Skin and Bones Film Company, the project employs a slow, deliberate pacing that emphasizes the quiet details of household environments. Post-production from Arketype and sound design by Eggplant Music & Sound work alongside Outsider Editorial to build a moody, low-key atmosphere across each vignette.
