Showz: Brand Identity

Apr 2023

Showz, a brand experience agency, unveils its updated corporate identity through a comprehensive design system. Executed by graphic designer Haritos Constantinos, the project leans into a minimalist aesthetic, utilizing clean typography and balanced negative space to establish a restrained visual language. The identity system spans various applications, from digital billboard assets and transit station signage to tangible print collateral and packaging. Architectural and environmental touchpoints, including office interiors and storefront displays, integrate the brand mark through high-contrast graphic treatments. The application of metallic foil accents and consistent sans-serif type provides a structural coherence across both digital and physical touchpoints.

Horizontal, Commercial, Clean, Minimalist