Shooters Vodka: Brand Identity

Aug 2023

Shooters Vodka establishes its brand identity through a series of commercial assets that blend lifestyle imagery with playful graphic design. The project centers on a suite of product photography, motion graphics, and environmental advertising that positions the brand within a casual, social atmosphere. The visual language utilizes a palette of deep blues and vibrant accents, often set against industrial backdrops like exposed brick or textured stone. Photography by Sol Nox Studio works in tandem with the graphic design direction of EO Space, incorporating custom typography, motion graphics, and vector-style doodles. The identity leans into a high-contrast aesthetic using hard lighting and crisp freeze-frame techniques to highlight product details, including custom apparel and point-of-sale branding.

Commercial, Clean, Warm, Horizontal