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Sheffield Council

Foster Care
Date

Feb 2025

Description

Sheffield Council presents this public awareness animation, detailing the personal narrative of a child navigating the foster care system. The project focuses on themes of community and support, tracking a child’s journey as they integrate into a new home environment and join a football team. Produced by AdSmart from Sky, the piece utilizes a graphic, flat-vector animation style to convey its message. The visual execution employs vibrant, high-contrast scenes to depict the growth in confidence fostered through stable care, moving between bright outdoor soccer pitches and comforting domestic interiors.

Style

Horizontal, Cinematic, Graphic

Techniques

Animation, Vector

Industries

Public Awareness

Context

Advertising Campaign, Brand Film / Corporate Video

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