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Sfermion

Brand Identity
Date

Oct 2025

Description

Sfermion’s brand identity centers on a structured, minimalist design system tailored for the technology and digital platform sector. Developed by Visie Admin with graphic design from Heart, the visual language utilizes a precise color palette of research blue, singularity black, and superpartner orange to establish a cohesive editorial aesthetic. The project explores typographic hierarchy and vector-based line work across both static print collateral and dynamic motion graphics. The system integrates clean, grid-based web layouts and intuitive UI illustration, while secondary assets—such as business cards and studio photography—anchor the digital identity in physical, professional contexts. By balancing bold serif typography with abstract dotted icons, the identity emphasizes clarity and technical sophistication in its communication of modern brand concepts.

Style

Commercial, Clean, Minimalist, Vertical

Industries

Apps & Digital Platforms

Context

Brand Film / Corporate Video

Associated creatives

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