SERVPRO leans into a suspenseful, narrative-driven approach for their latest commercial, titled 'Squid'. The spot pivots away from traditional service-based messaging, opting for a cinematic aesthetic that leans into moody, desaturated visuals to frame the brand's response capabilities.
Developed by agency BUNTIN, the film follows a sequence of intrigue, transitioning from a formal office briefing about a mysterious incident to an active clean-up site within an aquarium. By utilizing live-action techniques, the project maintains a high-production value that highlights technical precision across a clinical environment.
