SERVPRO
Squid
Brand
ProjectSquid
Date
Jan 2026
Description
SERVPRO leans into a suspenseful narrative for its latest commercial, titled Squid. The campaign features a cinematic live-action approach, centering on a mysterious industrial setting where classified documents and a giant squid incident drive the sequence of events. The film utilizes moody lighting and a desaturated palette to establish its atmosphere, tracking the efforts of clean-up crews in a laboratory-style aquarium environment. The project was developed by the creative team at BUNTIN.
Style
Horizontal, Cinematic, Desaturated
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Charcoal
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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