For the Sergio Rossi Spring 2023 ad campaign, the brand leans into a high-octane aesthetic that bridges the gap between classic luxury and avant-garde editorial minimalism. Captured through the lens of photographer Claire Rothstein with art direction by Evangelie Smyrniotaki, the series is an masterclass in contrast, utilizing a stark black studio backdrop to ensure the collection remains the focal point. The campaign leverages studio strobe lighting to emphasize the textures of liquid, latex, and crystal-encrusted straps, while cinematic touches like the shallow reflective pools and high-speed freeze shots create a sense of movement within a static environment. Styling by Christopher Maul pairs the footwear with a recurring palette of deep crimson and monochrome, allowing the metallic sheens and bold red accents to pop against the dark architectural props and sculptural seating. With model Lindsey Wixson serving as the central figure, the campaign effectively translates the sophisticated nature of the footwear into a series of striking, high-contrast vignettes. The execution relies on precise lighting and intentional composition to highlight the intricate craftsmanship of each heel, turning every shot into a sharp, stylized portrait. This project functions as both a commercial showcase and a conceptual fashion statement, cementing the Sergio Rossi identity through a visual language that feels at once timeless, polished, and intensely deliberate in its pursuit of luxury.
