SENMON

Dec 2025

SENMON has unveiled a comprehensive rebrand for its specialty coffee roasters, blending a digital-first pixel art aesthetic with tactile, real-world applications. The visual identity leans into a playful, retro-gaming influence, utilizing vibrant blues and geometric iconography to establish a distinct character across both physical and digital touchpoints. The project encompasses a wide range of collateral, from minimalist matte packaging and custom character stickers to large-scale storefront window graphics and wheatpaste poster installations. The creative execution balances clean, vectorized typography with raw, layered textures, effectively bridging the gap between CGI character assets and traditional graphic design. Graphic design for the project was led by Lauren Bouden, with 3D elements developed by Sander van Bellegem. Photography for the campaign, which captures both studio-lit product shots and candid lifestyle settings, was provided by Hanne Lemmens.

Artistic, Vertical, Clean

Advertising Campaign