SENMON: Rebrand

Brand

SENMON

Date

Dec 2025

Description

The SENMON rebrand project establishes a new visual identity for the coffee roaster through a playful, retro-gaming aesthetic. By blending digital pixel art with structured branding, the project introduces a series of recurring character motifs and icon-driven packaging that distinguishes the brand within the specialty coffee sector. Led by graphic designer Lauren Bouden and 3D artist Sander van Bellegem, the identity utilizes clean typography and vibrant color palettes across diverse touchpoints. The visual system extends from minimalist product packaging and informational grids to immersive environmental applications, including storefront window graphics and street-level wheatpaste installations. Photography by Hanne Lemmens documents these assets, capturing the intersection of physical collateral and digital concepts through clean, editorial, and lifestyle imagery.

Style

Artistic, Vertical, Clean

Color

Sky Blue

Context

Advertising Campaign