Sekisui House

Jan 2024

Sekisui House presents the Melrose Park project, a lifestyle photography campaign capturing the cadence of domestic and outdoor life. Through a series of candid portraits and still life studies, the project leans into warm, natural light to document human interaction and seasonal scenery. The imagery utilizes a soft, golden hour palette to establish a quiet tone, emphasising organic textures and environmental connection. Photographer Alexandrena Parker employs documentary and lifestyle techniques to frame subjects within both intimate interior settings and lush, sun-drenched landscapes. The visuals incorporate artistic compositions—ranging from macro close-ups to expansive vertical perspectives—to highlight the intersection of residential life and nature. Fashion styling by Jac Shaw supports the neutral, earthy aesthetic consistent across the series.

Warm, Lifestyle, Horizontal

Natural light

Advertising Campaign