Sekisui House: Melrose Park
Brand
Date
Jan 2024
Description
The Melrose Park campaign for Sekisui House explores the intersection of community, domesticity, and the natural environment through a series of lifestyle vignettes. Captured by photographer Alexandrena Parker, the work utilizes natural light and warm, earthy palettes to establish a cohesive visual narrative across indoor and outdoor settings. Featuring fashion styling by Jac Shaw, the project draws on documentary-style techniques to observe candid moments of play and daily routine. The imagery focuses on organic textures and golden hour lighting to ground the subjects within a relaxed, residential context.
Style
Warm, Lifestyle, Horizontal
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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