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Seattle Southside

Go South This Winter
Brand
Seattle Southside
ProjectGo South This Winter
Date

Jan 2026

Description

Seattle Southside presents 'Go South This Winter,' a promotional campaign designed to highlight the regional destination's appeal during the colder months. Developed by agency and production house ONE23WEST, the creative direction leans into a playful aesthetic that subverts traditional travel marketing. The project incorporates a distinct retro visual identity, utilizing a mannequin model to anchor the narrative as the scene shifts between regional backdrops. By blending live-action technique with layered motion graphics, the spot moves from a rain-slicked city skyline to coastal pier imagery, underscored by upbeat sound design and stylized text overlays.

Style

Horizontal, Commercial, playful, Retro

Techniques

Motion Graphics

Industries

Tourism Boards

Color
Crimson
Forest Green
Violet
Background

Street

Context

TVC / TV Commercial

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