Seattle Southside promotes winter travel in this regional tourism campaign, 'Go South This Winter.' Developed by agency and production house ONE23WEST, the commercial leverages a retro aesthetic to contrast the region's climate with traditional winter expectations.
The film utilizes a combination of live-action technique and playful motion graphics. By pairing a mannequin model against shifting regional backdrops—moving from urban landmarks to coastal piers—the spot highlights milder winter conditions and local attractions through stylistic text overlays and upbeat audio.
