SeatGeek: Be Good At Seats - Prodigy - 30

Jun 2026

SeatGeek leans into a comedic narrative for their latest 'Be Good At Seats' campaign. The spot, titled Prodigy, follows an intense coaching session at a local batting cage, highlighting a lighthearted dynamic between a father and son through a cinematic lens. The commercial utilizes live-action technique and clean, natural light to ground the humor, contrasting the earnest athletic training with the platform's focus on ticketing. The narrative resolves by shifting focus to the SeatGeek interface. Creative development was led by Flower Shop and Hailstorm LLC, with production handled by Steam Films and Hannah Baines. Post-production and color services were provided by Preymaker and Royal Muster, with sound design and music by Heard City and Warner Chappell Music.

Humorous, Horizontal, Cinematic, Clean

Natural light

Apps & Digital Platforms

Park

TVC / TV Commercial