Sea

May 2026

The Sea PF26 editorial campaign masterfully navigates the intersection of romanticism and structural precision, presenting a visual narrative that feels both timeless and grounded in organic textures. Shot by photographer Ina Levy, the project leans into a soft, ethereal aesthetic that highlights the intricate craftsmanship of the collection, where delicate lace, scalloped eyelet details, and elaborate floral embroidery take center stage. Set against a backdrop of rustic stone architecture, weathered stucco, and lush, verdant landscapes, the imagery employs natural light to accentuate the tactile quality of the garments, ranging from flowing kaftans and tiered ruffled dresses to structured athletic-inspired layers. Models Liseth Sairys and Prinnie Stott bring a poised, neutral intensity to the frames, their varied hairstyles styled by Emil Zed to complement the collection's mix of bohemian softness and sharp, minimalist tailoring. Produced by Lou Greenaway, the series excels in its deliberate use of shallow depth of field, which effectively isolates the fine details of the lace and cutouts against hazy, soft-focus environments. Whether framed by classic louvered doors or standing amidst wild fennel and cactus, the campaign channels a quiet, contemplative mood that celebrates the marriage of historic architectural elements with contemporary fashion, resulting in a cohesive lifestyle editorial that feels intimately connected to its surroundings.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion