Saving
OnStar
Brand
ProjectOnStar
Date
May 2026
Description
Saving presents an automotive commercial for OnStar, focusing on the integration of safety and connectivity features within a luxury vehicle. The project uses drone footage and live-action techniques to capture a series of dynamic tracking shots. The film follows an SUV navigating a winding mountain road, balancing exterior action sequences with interior shots of passengers. The production by REVERSE highlights the vehicle in a natural daylight setting, emphasizing movement and the driving experience.
Style
Horizontal, Commercial, Action, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Navy
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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