Savaari: Brand Identity

Oct 2024

Savaari is a brand identity project for a hospitality venue that blends modern elegance with a rustic, artisanal aesthetic. The visual identity, developed by graphic designer Jacinta Rassan, centers on clean, minimalist typography and a neutral palette featuring cream-colored paper stocks and rich brown leather textures. The project incorporates a series of hand-sketched illustrations—including horses and Western-inspired motifs—to bridge the gap between contemporary layout design and traditional craftsmanship. Across menus, embossed print collateral, and digital animations, the work emphasizes tactile details through consistent use of emboss and deboss techniques, complemented by moody, low-key commercial photography.

Commercial, Horizontal, Clean, Minimalist

Typography