Santander
Rocket Fuel For Business
Brand
ProjectRocket Fuel For Business
Date
Jan 2025
Description
Santander’s 'Rocket Fuel For Business' campaign serves as a documentary-style examination of growth and international expansion. Through a series of business case studies, the project features interviews with leadership alongside product demonstration sequences in urban settings. Crafted by AdSmart from Sky, the piece utilizes live-action techniques and natural light to maintain a clean, grounded visual narrative. The execution focuses on the intersection of commercial operations and street-level environments.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Banking
Color
Jet Black
Pure White
Sky Blue
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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