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Sandicliffe: 75yrs 30 sec tvc

Date

Jan 2025

Description

Sandicliffe marks its 75th anniversary with a 30-second commercial that chronicles the evolution of the brand. The campaign bridges the gap between heritage and the present, featuring a blend of archival footage and contemporary live-action captures. The film leans into a cinematic aesthetic, employing retro-inspired visual cues like vintage film grain and light leaks to evoke a sense of history. An animated white line-art logo punctuates the narrative, grounding the montage of family travel and scenic driving shots. AdSmart from Sky led the creative execution for this luxury automotive project.

Style

Horizontal, Cinematic, Warm, Retro

Context

TVC / TV Commercial

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