Saks OFF FIFTH: Saks OFF FIFTH FALL

Oct 2024

Saks OFF FIFTH presents its Fall fashion campaign, captured on location in an urban setting. Photographed by Stefano Ortega, the campaign features models Ange-Marie Moutambou and Conor Fay showcasing a range of seasonal apparel, including textured leather trench coats, patterned snakeskin pieces, and vibrant puffer jackets. The imagery leans into a clean, editorial aesthetic, utilizing natural light to highlight garment textures and bold color contrasts against neutral stone backgrounds. The execution relies on a warm color palette to establish a sophisticated tone throughout the series. The campaign utilizes vertical framing to emphasize the styling of modern, high-street garments paired with contemporary accessories like silver hoop earrings and quilted handbags.

Vertical, Warm, Editorial, Clean

Natural light

Advertising Campaign