S Moda for El Pais
¡Por los pueblos!
Brand
Project¡Por los pueblos!
Date
Jan 2026
Description
S Moda for El Pais presents ¡Por los pueblos!, an editorial fashion series captured by photographer Pablo Curto. The work navigates a rural aesthetic through high-concept styling, featuring surreal motifs like horn-detailed headwear and playful, textured layering across a variety of outdoor environments. Utilizing natural light, the series leans into hard, directional shadows and earthy palettes to frame its subjects against stark municipal architecture and overgrown landscapes. The editorial styling—noted for its specific approach to hair, bleached brows, and unconventional accessories—creates a deliberate contrast between modern fashion and traditional, lived-in settings.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Magazines
Color
Off-White
Context
Editorial
Associated creatives
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