S Moda for El Pais

Apr 2026

In this striking fashion editorial for S Moda, photographer César Segarra reimagines the iconic codes of a legacy house through a lens of industrial dissonance. By placing the CHANEL AW/26 collection against a backdrop of raw, saturated metal scaffolding in vibrant shades of pink, yellow, and red, the project creates a high-contrast visual friction that elevates traditional tweed into a contemporary narrative. The editorial leverages both natural light and sharp, direct flash to amplify the material richness of the garments, from the intricate woven textures of the classic sets to the polished hardware of the quilted handbags. Alongside models Charlotte Eta Mumm, Essence Taylor, and Stephanie Cavalli, Segarra expertly navigates the tension between soft luxury and cold architecture, using compositional techniques like cinematic motion blur to infuse the imagery with a kinetic, unpredictable energy. Supported by the deliberate grooming choices of hair stylist Duffy and makeup artist Lucia Pieroni, the work feels both precise and urgent. Through this lens, the collection transitions from the static confines of a showroom into a dynamic, lifestyle-oriented space where metallic heels meet industrial grit. The result is a bold, cohesive statement on modern luxury, where the play of shadow and color turns the rigid geometry of the setting into an essential accomplice to the seasonal aesthetic.

Editorial

Natural light

Luxury Fashion Houses, Fashion