S Moda for El Pais

Aug 2026

In this striking editorial feature for S Moda for El Pais, photographer and director Pablo Curto turns his lens toward Carmen Avilés, crafting a visual narrative that bridges the gap between high-fashion couture and raw, urban reality. The series leans into a polished editorial minimalism, utilizing natural light to accentuate the interplay of texture and form across a diverse range of high-end garments. From the voluminous, athletic-inspired tailoring of a Balenciaga ensemble to the subtle, intimate detail of hummingbird-adorned shirting, the project captures a sophisticated tension between movement and stillness. Fashion editor and stylist Angela Esteban Librero curates a wardrobe that shifts effortlessly between structured elegance and eclectic color palettes, while the precise, clean beauty aesthetic managed by makeup artist David López keeps the focus firmly on the interplay of textiles and the subject’s expressive presence. By anchoring these avant-garde looks within the stark, industrial lines of concrete parking garages and modern urban architecture, the photography creates a shallow depth of field that elevates the everyday environment into a curated stage. Each frame operates as a masterclass in portraiture, utilizing soft, diffuse lighting to highlight the tactile quality of the fabrics and the deliberate, dynamic poses of the talent. The result is a compelling, cohesive showcase of luxury fashion that feels both grounded in contemporary lifestyle and undeniably elevated.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion