RuPaul's Drag Race

May 2026

RuPaul's Drag Race expands its digital presence with the RuVeal Q4 TikTok campaign, a promotional initiative designed for high-impact social engagement. The project captures an energetic performance against a grand, staircase-centered set, utilizing high-key lighting to accentuate the structural details of the costume and production design. The commercial spot leans into a bold aesthetic, defined by a palette of crisp whites and saturated pinks. Post-production and visual effects were handled by 9iFX Studios, employing slow motion and live-action techniques to amplify the performer's movement throughout the vertical video format.

Vertical, Commercial, Clean, Golden Hour

Slow motion

Streaming Platforms

Hotel Lobby

Social Media / Short Form Video