RuPaul's Drag Race: RuVeal - Q3 - TikTok
Brand
Date
May 2026
Description
This vertical campaign for RuPaul’s Drag Race captures a drag performer in a high-contrast black and white corseted costume, set against a neon-lit environment. The creative leans into a retro aesthetic, utilizing bubble-filled, vibrant interior staging to ground the dynamic movement. Featuring extensive post-production and VFX work by 9iFX Studios, the project integrates complex visual effects within a live-action framework. The execution focuses on the intersection of performance art and digital media for the TikTok platform.
Style
Vertical, Action, Cinematic, Neon, Retro
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Hotel Lobby
Context
Social Media / Short Form Video
Associated creatives
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