RuPaul's Drag Race

May 2026

RuPaul's Drag Race expands its digital presence with the RuVeal Q3 Reels, a series of vertical social assets designed for high-impact platform engagement. The campaign highlights drag performers in avant-garde silhouettes, showcasing intricate sculptural hair and theatrical makeup. The project leans into a bold, neon-lit aesthetic, featuring performers within glossy, saturated environments. Production utilizes a mix of live-action technique and extensive VFX, with post-production efforts from 9iFX Studios to integrate graphic overlays and floating elements that maintain the vibrant, artistic quality of the brand's visual identity.

Artistic, Vertical, Neon, Minimalist

VFX / visual effects

Streaming Platforms

Set-dressed

Social Media / Short Form Video