RuPaul's Drag Race: RuVeal - Q3 - Reels
Brand
Date
May 2026
Description
RuPaul's Drag Race expands its digital presence with the RuVeal Q3 Reels, a series of vertical social assets designed for high-impact mobile viewing. The campaign centers on a performer in an avant-garde ensemble, pairing dark leather corsetry and sculptural headpieces with voluminous, high-contrast textiles. Produced with post-production support from 9iFX Studios, the project leans into a neon-lit aesthetic. The live-action performances are elevated through integrated VFX, which overlay graphic elements and bubble motifs to complement the vibrant pastel palette of the set design.
Style
Artistic, Vertical, Neon, Minimalist
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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