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RuPaul's Drag Race

RuVeal - Q2 - TikTok
Brand
RuPaul's Drag Race
ProjectRuVeal - Q2 - TikTok
Date

May 2026

Description

The RuVeal campaign for RuPaul's Drag Race centers on a dynamic social-first creative, designed for TikTok and mobile-first engagement. The project captures an energetic performance set against an opulent, high-contrast studio environment, blending real-world set design with intricate VFX / visual effects. With post-production by 9iFX Studios, the spot utilizes fast-paced editing and a saturated color palette to highlight the visual details of the talent’s wardrobe and accessories. The production leans into a commercial aesthetic, utilizing warm, vibrant lighting to maintain a polished, high-energy tone across the vertical format.

Style

Vertical, Commercial, Action, Saturated, Warm

Techniques

VFX / visual effects

Industries

Streaming Platforms

Color
Camel
Jet Black
Background

Set-dressed

Context

Social Media / Short Form Video

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