Ron Dorff
Ron Dorff AW24 Campaign
Brand
ProjectRon Dorff AW24 Campaign
Date
Oct 2024
Description
The Ron Dorff AW24 campaign captures the intersection of minimalist menswear and athletic functionality. Photographed by Bartek Szmigulski, the series features model Matty Carrington in a variety of studio environments that highlight the textures of knitwear and the clean lines of activewear. The imagery leans into a restrained aesthetic, employing both soft, diffused lighting and directional, hard light to emphasize the structure of the collection. The campaign spans portraits against neutral backgrounds and thematic set-ups, utilizing a monochrome palette and cool, clean framing to present the brand’s signature loungewear and athletic silhouettes.
Style
Commercial, Square, Clean
Techniques
Soft Light
Industries
Menswear
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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