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Ron Abuelo: Three Angels

Date

Jan 2025

Description

Ron Abuelo’s Three Angels campaign highlights the brand’s origins through a cinematic exploration of its natural landscape. The commercial utilizes sweeping drone footage to glide over mist-shrouded hills, dense forest canopies, and coastal environments. Developed alongside Purple Creative, the project leans into an organic aesthetic defined by natural light and atmospheric, wide-angle motion. The visual narrative focuses on the geography of the terrain under shifting, cloudy skies to create an immersive, grounded tone.

Style

Vertical, Cinematic, Warm, Organic

Techniques

Natural light, Drone footage

Background

Aerial View

Context

Advertising Campaign, Brand Film / Corporate Video

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