Rogers
Blue Jays
Brand
ProjectBlue Jays
Date
Apr 2026
Description
Rogers showcases the local connection between the Toronto Blue Jays and their fan base in this promotional video campaign. Produced by BODEGA Studios, the film explores the intersection of baseball culture and urban life. Utilizing a live-action technique, the narrative moves through city streets, residential neighborhoods, and local community hubs. The footage features candid portraits of supporters alongside historic memorabilia, using a warm, cinematic aesthetic to capture the reach of the team across the city.
Style
Horizontal, Cinematic, Warm
Industries
Festivals & Events
Color
Royal Blue
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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