Roddonjai: John Wick
Brand
Date
Jan 2025
Description
Roddonjai explores themes of narrative-driven storytelling in this commercial for the luxury automotive market. The film leans into cinematic pacing, utilising a desaturated color palette to frame an atmospheric encounter at a service station. Developed by VML Thailand with production and VFX handled by Salmon House, the spot features live-action technique to establish its visual rhythm. Sound design by Sound Space Studio rounds out the production, which centers on a precise, moody interaction.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Color
Jet Black
Pure White
Background
Service Station
Context
TVC / TV Commercial
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